Before Sentieo, the Memphis Research team had tried many financial research platforms, including Factset, Capital IQ, and Bloomberg. All had fallen short of their expectations in a number of ways. They had untrustworthy data, un-intuitive user interfaces, limited mobile access, and were overpriced — to name a few shortcomings. The team came across Sentieo and started a free trial. They immediately saw their fundamental research process improve.