The amount of data available to researchers today can be overwhelming. In fact, competitive intelligence professionals are often drowning in data.
The tens (or even hundreds) of companies that they track each produce hundreds of data points, documents, and news — any of which could inform a change in corporate strategy or competitive response.
CI professionals can easily miss valuable information as they spend hours searching for relevant and actionable nuggets, or even just a more general understanding of market dynamics.
So how should analysts surface through this data deluge to find missing insights?
We came up with 6 key questions that you should be asking yourself (and your team) as you track your peers’ activities. The answers to these questions will help define your CI strategy.